Society is going through a seismic shift in awareness about the capabilities of the mass surveillance that governments and corporations currently conduct. Our personal data has become a multi-billion dollar business that we as the users don’t have any control over. Everything we do online leaves a trace, every time we swipe a credit card, visit a website or make a phone call. Our data is being collected, in many cases without us even being aware of exactly what is being collected our how it is being used.
Blockchain has the potential to change the playing field forever. It’s the base technology for every cryptocurrency, however, that is not it’s only use. It also has the power to give us back control over our personal data. With the power of control over our personal data we can choose who has access to it and enable us to profit from its use. Who we are, is after all our most valuable asset.
Brave Rewards is built on using the Basic Attention Token, combined with the Brave web browser. BAT is a cryptocurrency that provides the opportunity for internet users to earn money by viewing advertisements they choose. It allows content creators to receive payments directly from their audience as one-off payments and in the form of regular payments. It also allows advertisers to get their products and services in front of motivated viewers who are interested in their products and services.