Project Description
BRAND PROFILE
RUOK?
Established, 2009
Brand Profile
R U OK?
Established, 2009
RUOK’s mission is to inspire and empower everyone to meaningfully connect with people around them and support anyone struggling with life.
“R U OK? was founded by the late advertising executive, Gavin Larkin. Inspired by the suicide death of his father Barry, Gavin hoped to inspire people to pro-actively support one another through life’s darker times.”
SOURCE: RUOK 2013-2014 ANNUAL REPORT
We’re in this together
The overall suicide rate in 2015 was 12.6 per 100,000 in Australia. This is the highest rate in 10-plus years
The most recent Australian data (ABS, Causes of Death, 2015) reports deaths due to suicide in 2015 at 3,027
This equates to more than eight deaths by suicide in Australia each day
Deaths by suicide in Australia occur among males at a rate three times greater than that for females. However, during the past decade, there has been an increase in suicide deaths by females
The suicide rate amongst Aboriginal and Torres Strait Islander peoples is more than double the national rate. In 2015, suicide accounted for 5.2% of all Indigenous deaths compared to 1.8% for non-Indigenous people
For every death by suicide, it is estimated that as many as 30 people attempt to end their lives
That is approximately 65,300 suicide attempts each year