Project Description

BRAND PROFILE

RUOK?

Established, 2009
R U OK
R U OK

Brand Profile

R U OK?

Established, 2009

RUOK’s mission is to inspire and empower everyone to meaningfully connect with people around them and support anyone struggling with life.

“R U OK? was founded by the late advertising executive, Gavin Larkin. Inspired by the suicide death of his father Barry, Gavin hoped to inspire people to pro-actively support one another through life’s darker times.”

SOURCE: RUOK 2013-2014 ANNUAL REPORT

We’re in this together

For privacy reasons YouTube needs your permission to be loaded. For more details, please see our Privacy Policy.
I Accept
Find help

The overall suicide rate in 2015 was 12.6 per 100,000 in Australia. This is the highest rate in 10-plus years

The most recent Australian data (ABS, Causes of Death, 2015) reports deaths due to suicide in 2015 at 3,027

This equates to more than eight deaths by suicide in Australia each day

Deaths by suicide in Australia occur among males at a rate three times greater than that for females. However, during the past decade, there has been an increase in suicide deaths by females

The suicide rate amongst Aboriginal and Torres Strait Islander peoples is more than double the national rate. In 2015, suicide accounted for 5.2% of all Indigenous deaths compared to 1.8% for non-Indigenous people

For every death by suicide, it is estimated that as many as 30 people attempt to end their lives

That is approximately 65,300 suicide attempts each year

SOURCE: LIFELINE.ORG.AU