Project Description
BRAND PROFILE
Beyond Blue
Established, October 2000
Brand Profile
Beyond Blue
Established, October 2000
Beyond Blue credits its beginnings from a conversation between former Victorian Premier Jeff Kennett and his daughter Amy.
“Established in October 2000, Beyond Blue initially focused on raising awareness of depression and reducing the associated stigma. As our knowledge and impact on people’s lives broadened, through research and community engagement, we added the key issue of anxiety conditions in 2011 and, more recently, suicide prevention to our core purpose.”
SOURCE: BEYOND BLUE WEBSITE
Know when anxiety is talking
One in seven Australians will experience depression in their lifetime.
15.0% of Australians aged 16 to 85 have experienced an affective disorder1* This is equivalent to 2.83 million people today.
If you or someone you care about needs help contact Beyond Blue.