Information Age Strategies

There is nothing more valuable than information, however, information without context can be like a drop of water in the ocean. Context is an essential element when evaluating information and requires key resources that can inspire us and enable us to achieve success.

Information Age Strategies is a series aimed at exploring the ways we can make money in the information age. These strategies are an exploration of the digital economy and the ways business is conducted in the information age.

The Information Age has been defined by an economic focus on information technology. Information itself has become a commodity and is disseminated easily and instantly. The IT sector has grown in leaps and bounds since the development of the microchip and even faster since the advent of the internet.

However, a vast majority of the world economy still functions on industrial age ideas and educational paradigms. In the industrial age mass manufacturing and large industrial businesses caused people to move out of rural and agrarian areas into large cities. This was because it was possible to earn more money working on a production line than on a farm.

Large centralised workforces made it possible for companies like Ford to mass produce their products which also enabled conglomerates like BHP and Rio Tinto to increase the scale of operations into multi billion dollar empires.

However, even at the beginning of the 21st century as Tech Companies like Amazon and Paypal, Google and Facebook were setting records for the amount of money being invested into the IT sector the economy was still running on these industrial age ideas.

The education systems of many countries are designed around the concept of producing workers for large factories or companies because this is what was needed in the industrial age.

The world wide economic shutdown, due to the Covid-19 pandemic of 2020, has proven that the Information Age is only just beginning. In the Information Age it seems there will be a shift similar to that of the shift from the Agrarian Age to the Industrial Age. In the Agrarian Age every citizen was an entrepreneur, they had to be by necessity. There was no social security or any kind of public health system. You either figured out a way to survive or you didn’t.

People were farmers, blacksmiths, carpenters, bakers or any number of professions that was a product or service that they could earn a living from. In the Industrial Age people moved to large cities for the opportunity of a better life where large manufacturing and industrial businesses offered specialised training in how to make their product or perform their service. This often included the guarantee of a lifelong job and stability and in many cases they would be looked after when they retired.

As technology has exponentially increased the speed and effectiveness of the way we communicate it has become less necessary for many people to be centrally located. The Information Age will see a a demographic shift away from large cities for health reasons as many businesses will shift too remote working and entrepreneurs will continue taking advantage of advanced technology to launch new businesses.

More people will move away from working for large companies and again return to the idea that each citizen is an entrepreneur looking for the opportunity to find and fill a market need where information is the product or service on offer. There is so much affordable technology that makes communication, micro-manufacturing and education, possible from remote locations.

The desperate need for renewable energy supplies and the focus of companies like SpaceX and Virgin Galactic, as well as countries like Australia on the burgeoning commercial space industry a shift is occurring into the development of products, services and education focused on STEM. Science, Technology, Engineering and Mathematics are the next areas that will boom in the information age economy.

There is also room there for the Arts to boom as streaming services and platforms like Netflix, Amazon Prime, YouTube and Spotify make it increasingly easier and profitable for artists to create content that garners a worldwide audience. The arts themselves have driven innovation as the creative minds come up with ideas that science can make real, or take hold of an idea and stretch the possibilities with their imagination.

This is what Information Age Strategies is about. Looking at the ways that new information and new technology can be used to increase the economic intelligence and prosperity of humanity. By exploring how viable business plans can be built around knowledge that entertains, inspires and most importantly empowers people to improve their own lives and the lives of those around them.

Our aim is to provide resources that help build a network of information systems. Systems that can be used to create understanding & improve peoples knowledge of how to start a business, how to make money from home for themselves or at work in meaningful employment. We want people to be able use money management techniques that enable them to increase their passive income so they no longer have to rely on a job that may be unreliable in order to look after themselves. 

Our vision is of a world where as a global society we can eliminate poverty through education and have the freedom to live however we choose. A society of diverse cultures that value equity and encourage the pursuit of happiness, meaningful work and safety for all.

Strategies for How to Make Money Online with Content
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Make Money Online Selling Content describes the seven methods that professional content creators use with great success to make money from the content they produce. It uses photography and video production as its core focus however also illustrates the value of written and audio content. With a detailed example subscription plan for creators as well as an in-depth look at how licensing of video and photography works enabling the ongoing sale of work world wide through licensing rights.

Digital photography offers the creator a variety of ways to generate income that can also be supported by other forms of digital content such as video, audio, licensing and royalties.

The rapid decrease in costs of digital technologies and the rapid innovation that has taken place since the beginning of the 21st century has made it possible for high production values from home studios. One of the great challenges for any creative entrepreneur has always been finding an audience for their work. New technologies have made this easier than any other time in history.

The greatest challenge in the information age is how to build a sound business plan around that work. Many people have trouble just knowing where to start and the image of the starving artist is a tired cliche´.

There is a lot of work involved in running a business and creating a sustainable income from digital content requires just as much work as any other business. It is a business!

There is a lot to know when running a business and this book aims to be a starting point for the many methods that creative entrepreneurs have been using and adapting with success. It starts with some basic equipment needs and goes on to cover a comprehensive range of revenue ideas as well as including a few tips on how to build and retain an audience and worldwide distribution.

It has been developed from the study of hundreds of hours of online research and thousands of hours of study and experience in both successful and unsuccessful business ventures studying with a variety of entrepreneurs.

Not every strategy will work for every creator, however, a combination of many of them have proven to be successful for a large number of some of the most popular artists online.

SR Smedley has over 20 years experience in retail management and specialised customer service. He has a degree in business management with a focus on communications. A talented writer from a young age he has experience writing for traditional newspapers and digital media publications. His communications studies focused on digital media and while between semesters in 2011 he began teaching himself web-coding. He has had a keen interest in photography since he was a teenager and since picking the camera back up in 2015 has been self-educating in digital media. More specifically he has focused on the variety of ways creative entrepreneurs have been making money in the digital space. His business experience has stretched across small and medium size businesses, working for himself and others and he has built and lead teams in both the tourism & retail industries and aviation the sector.

A keen autodidact and polymath he believes that there is a great deal to be learned from studying many different subjects and topics. He is inspired by the examples set by Renaissance minds like Da Vinci and Leon Batista Alberti who espoused the ideals of embracing knowledge and developing ones own capacities to their fullest potential. Stephen has also previously worked as an instructor and finds that the best way to learn something is by doing it. He is passionate about education and believes that it is fundamental to a prosperous life.

Publisher: Franklin Media Australia Pty Ltd 01 July 2020
Length: 187 Pages

Format: PDF
ISBN: 978-0-6488557-0-5

Format: Kindle
ISBN: 978-0-6488557-1-2

Buy it for Kindle

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